Now what do we work on?
Once you’ve gone through the work of pulling ideas from your team in an inspiring and thoughtful way... wait, you haven't done that yet?
Everyone one of us is unique in how we look at the world, perceive information and apply it. Bringing together a large team in your organization and presenting information in a clever way and making fun out of ideation will not only pull those ideas of us, but will encourage all to be more creative daily, to embrace the projects that trickle down from that meeting, and to contribute over and above what's expected.
I like to start with information. Corralling ideation around customer needs, available technology, and company goals is a great way to get everyone on the same page. Categorizing by product, technology, and services is a good way to start to unlock or pull ideas from the group. Starting individually with anonymity will give the creative mind the freedom to share.
Sure a Strengths, Weaknesses, Opportunities, and Threats assessment is necessary, but let's talk about the creativity that's in your company right now.