You run your own business: you sweep the floors, dust the countertops, organize the merchandise, greet customers, up-sell features, design new services, market your wares, and so much more to basically do what ever you have to do to make your company successful.
What tasks go away if you say, simply work for a business?
I dare propose this: “none”
In every business, every employee is a salesman.
In every business, every employee coddles its customers. Selling and coddling are supported by the tasks (assigned to you defined by your given role), supporting your colleagues to do the same, and yes, even housekeeping.
We’re all in business to stay in business.
What motivates you to do the extra steps and to step outside of your role to ensure an amazing customer experience?
I imagine your employees are motivated similarly.