Looking at yourself whether under a magnifying glass or in a mirror rarely reveals results you want to find.
You may find flaws you thought didn't exist. It's hard to discover bad things about yourself. It's even harder if someone else knows (or tells you) about them. Discovering them however, is the first step in eliminating them.
Of course, I'm not talking about you physically now am I?!
I'm talking about your business.
What's wrong today?
Do you have quality problems? Did you miss ship -or another important customer date? Are your machines down frequently? Does your staff seem incredibly stupid or underperforming?
The good news is that these are only symptoms of (gulp) bigger problems and they can be fixed. The first step of course is understanding the root cause of these issues. Only in solving the root cause will you be able to forever-fix your woes. You may not like what gets uncovered, but facing issues head on is the right thing to do.
Finding things wrong you thought were perfect such as finding out that your processes aren't being followed as you thought they were, or finding out that your empathetic staff was not so respectful of others is hard to face. These problems didn't start overnight. Luckily with a little insight - perhaps unbiased by the fresh eyes of an outside consultant, you can start correcting quickly.
What is your company's culture like?
When was the last time they looked in the mirror?